Home / Opinion / Maybe If We Boycott Soybeans, Or Something, Israel Will Disappear? I’m Out Of Ideas

Maybe If We Boycott Soybeans, Or Something, Israel Will Disappear? I’m Out Of Ideas

by Ayam Bin Khara, Palestine activist

London, December 18 – Okay, listen up, friends. I know we’re all excited about the ad campaign all over the London Underground in solidarity with Palestine, targeting Coca-Cola for profiting from genocide, great imagery, to the point, but…

What I’m saying is, Israel hasn’t gone anywhere. It hasn’t gotten weaker, companies haven’t abandoned it, and even countries that cut off diplomatic relations at the start of the war are reestablishing those ties now, with nothing to show for it.

Even Arab countries are making noises about normalization. This BDS thing is showing… uneven results.

Now, we all know a core principle of the cause of Palestine is that nothing is ever the fault of the Palestinians, but sometimes we forget that the principles extends to us, the people who agitate on behalf of Palestine from afar: if our methods fail, that is not due to any problem with the methods themselves, or the assumptions behind them. If every setback is Israel’s fault – since Palestinians and their allies can only ever be victims, never bearing a gram of consequences for bad choices – then questioning our direction is out of the question.

With that, I hope I have put to rest any second thoughts some of us might have had about strategy. Which brings us to a different question.

Since the strategy is unimpeachable, axiomatically, then we must adjust tactics instead. Perhaps Coca-Cola is the wrong target. Just as Caterpillar was the wrong target. And Hewlett-Packard. And Dell. And Carrefour. And SodaStream. Or soybeans. Israel doesn’t even produce soybeans commercially. But that kind of data has never been important before. Why start now?

You thought SodaStream was a success because they were forced to close their factory beyond the pre-1967 lines, I know. Despite the fact that they just moved to a newer facility inside the 1949 lines and all the Palestinians who once worked at the first factory lost their jobs. Good work, everyone!

Not to worry, the approach of sacrificing Palestinian welfare from the comfort of our perches, for the greater cause of Palestine, while those experiencing the actual suffering have no say in the decision – well, that’s the Palestinian way. You think Hamas consults with the people of Gaza on whether to invite the hell being visited upon them? No, there are principles and decisions we do not question, lest those questions undermine everything the cause of Palestine has bled to achieve for a hundred years.

So of course it’s working. Any day now.

Just as we’ve been saying for a hundred years.

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